🎙️ The Biggest Misconception About One of Australia’s Most Prolific Entrepreneurs

Taryn Williams built an empire—but on this episode, she opens up to Amy and Jono about what it took behind the scenes: the pressure, the burnout, and the parts no one sees.

Over the past two decades, Taryn Williams built a reputation as one of Australia’s most dynamic entrepreneurs. She launched her first company, WINK Models, at 21. Then came theright.fit—an AI-driven talent platform that disrupted the old-school agency model and helped rewrite the rules of the industry. Along the way, she’s been profiled by every major publication, spoken on global stages, and been named one of AFR’s 100 Women of Influence.

But when she sat down with Amy and Jono on No Business Being A Castano, Taryn revealed something surprising: most people assume she’s got everything under control, but, as she put it, “I absolutely do not.”

“One of the biggest misconceptions about me is that I’ve got it all together,” Taryn said. “Social media plays a big part in that. There’s a delicate balance between being real and knowing how much of the tough stuff to actually share.”

🎧 Want the full picture? Listen to Taryn’s unfiltered conversation with Amy and Jono on Spotify.

For someone who’s built multimillion-dollar businesses, survived the chaos of COVID, and navigated high-profile success in a male-dominated space, Taryn’s honesty hit differently. The episode peels back the layers of public perception to explore what success really looks like behind the scenes—and the mental toll it often takes.

She opened up about the mask she wore for years, describing how a personality test once labeled her as an extrovert—until her business coach pointed out that she was just performing the role. In reality, she was pushing through exhaustion, overcommitting, and convincing herself that struggle was part of the job. “Struggle porn,” she called it—the toxic hustle culture that convinces you that burnout is a badge of honour.

Even the proudest moments came with a hidden cost. Selling theright.fit, her biggest professional milestone, felt unexpectedly anticlimactic. She was alone, in transit, signing paperwork in a hotel room after months of stress. No celebration. No closure.

What stands out most in the conversation isn’t Taryn’s business acumen—though that’s clearly there—it’s her emotional clarity. She talks candidly about heartbreak, about how hard it is to be present in relationships while running a business, and about the constant guilt that comes with saying no. At one point, she says, “You want to give your business 110%, but relationships, friendships, family—they all need more than what’s left over.”

If you’ve ever felt the pressure to appear like you’ve got it all together—especially when you don’t—this episode is for you. It’s a reminder that even the most successful people are figuring it out as they go, and that letting the mask slip can be the most powerful thing of all.

🎤 Spread the Word & Stay Connected

• Tell a friend – Love these shows? Send this newsletter to a fellow podcast junkie!

• Follow us on social media for exclusive clips, behind-the-scenes content, and host Q&As.

• Reply to this email – We’d love to hear from you!